If you are interested specifically in Don Rickert Research and Design's work related to cutting edge muscial instruments, video and audio production, furniture and other fascinating "niche" products, please visit Adventurous Muse (www.AdventurousMuse.com). From that site, you can link to our various online retail stores (www.AdventurousMuseStore.com; www.AdventureandWhimsy.com; www.JonWhiddon.com)
Expert Witness Services
- Click on links below for details
Designated EliteXpert by IMS ExpertServices(Website) Rickert Expert Group: Patent Litigation Expert Services
Affiliated Websites and Blogs
My Other Accounts
20 entries categorized "Customer-Facing Websites"
Allergan Dermatology Division Specialized Marketing Web site
Website focused on “marketing” a new acne medication (TAZORAC)
Advisory/educational consultation to the primary consultants (another firm) on how to conduct a high-quality Usability/UX evaluation to yield useful design insights
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HMV Online Retail
The U.K.-based HMV (stands for His Master's Voice) is one of the world's largest retailers of Video and audio media (i.e. DVDs and CDs)
Online Retail Website Re-Do
- User Experience guidance and education
- Field Usability Testing (actual users)
- Usability Review
- Information Architecture (complete site revision)
To learn more about about Don Rickert's work with HMV...
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State Farm (Auto Insurance Division) Insurance
State Farm Auto Insurance Rate Quote Website Revision. Dr. Rickert and associates consulted extensively on the usability, usefulness and appeal on State Farm's Auto Rate Quote website.
- User Experience consulting
- Usability Testing
- Design Research and guidance to Designers
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WalMart Online Retail: Walmart.com
- User Experience guidance and education
- Field Usability Testing (actual users)
- Lab Usability Testing (actual users)
To learn more about Don Rickert's work with Walmart on its online retail...
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Pfizer Animal Health Division Specialized Marketing Web sites
Veterinary Pharmaceuticals Site
In-development versions of Prototype websites related to Rimadyl, a Pfizer canine arthritis drug.
- Rimadyl.com: education of Veterinarians and consumers
- Rimadog.com: an attempt to build an interactive online community of pet owners
Usability and appeal evaluations of two prototype web sites, now part of the main Pfizer Animal Health website.
- Usability Evaluation
- Aesthetic Quality Evaluation
For more information...
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ThoughtMill (Now part of American Systems Corporation)
Primarily Corporate Information Technology Related Consulting
- Thoughtmill’s public-facing corporate website AND
- Website of the American Systems Corporation, who had just acquired Thoughtmill
Work included:
- Usability Evaluation
- Terminology Study
- Appeal Study
Deliverables were proprietary
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American Systems Corporation public-facing website
Dr. Rickert and associates assisted American Systems Corporation, a consulting firm engaged in National Security (i.e. Defense) and related work of a classified nature, on the usability, usefulness and appeal of its public corporate website. Targeted users are actually U.S. Government procurement officers
- Competitive Landscape Evaluation (evaluation of about a dozen other company websites)
- Usability Evaluation
- Terminology Study
- Appeal Study
For more information...
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Enterprise Software Systems
As Director of Consumer Insight and Human Factors at S1 Corportation, Don Rickert's job was to drive product strategy and organizational decisions through clear communication of customer insights derived from secondary and primary consumer research, including surveys, focus groups, usability testing and interviews, combined with rigorous real world observation of real people doing real things (sometimes called “consumer ethnography”). Some of the large software systems that Don and his team have helped to invent are listed below.
- S1 Personal Banking
- S1 Business Banking
- S1 Corporate Banking
- S1 CRM
- S1 Full-Service Banking Solutions (S1 Enterprise Teller, S1 Sales and Service Platform, S1 Banking Call Center)
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Online Reference Systems (various domains)
Dr. Rickert has been involved in a large number of Online Reference Systems and Interactive Job Aids. He created some of the earliest hypertext references, many years before the existence of the Internet or the World Wide Web. To see the particulars on some of these older projects, as well as more recent web-based systems, see...
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TrustMark Bank CRM and Related
CRM and Bank Branch Teller Systems Prototypes
- Depth Interviews
- Observational Research (Ethnography)
- Usability Testing
- Information Architecture
- UI Design
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M and T Bank CRM (Customer Relationship Management) and Related
CRM and Bank Branch Teller Systems Prototypes
- Depth Interviews
- Observational Research (Ethnography)
- Usability Testing
- Information Architecture
- UI Design
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State Farm Bank Online Banking
www.statefarm.com (Choose State Farm Bank)
Over a period of about 7 years, collaborated with numerous State Farm teams to create the current State Farm Online Banking system
- Card-sort/naming/navigation studies (including the complex statistical analysis)
- Usability Testing (lab-based)
- Usability Testing (in the field)
- Depth interviews (50+)
- Ethnography
- Visual Design
- Standards and Guidelines
- Information Architecture
For more information, including a demo...
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SunTrust Bank Online Banking for Small Businesses
Evaluated the degree to which the current system was meeting the needs of SunTrust’s small business users.
- Ethnography (small business owners)
- Depth Interviews
- Usability Review
- Usability Testing
- Terminology Study
- Attractive Quality Evaluation
- Information Architecture
- UI Design
For more information...
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Regions Bank Online Banking
Customization of Personal Online Banking
- Usability Review
- Standards and Guidelines
For more details on this project...
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M and T Bank Online Banking
Evaluation of an online banking prototype
- Depth Interviews
- Observational Research (Ethnography)
- Usability Testing
- Information Architecture
- UI Design
For more information...
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TrustMark Bank Online Bill Payment
Evaluated the bill payment aspect of an online banking prototype
- Depth Interviews
- Observational Research (Ethnography)
- Usability Testing
- Information Architecture
- UI Design
For more information and a demo...
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Eggs Overnight
New system to interface with the major shipping firms to complement a proprietary physical container technology and logistics systems for high-value fragile items
- Depth Interviews
- Observational Research (Ethnography)
- Usability Evaluation
- Information Architecture
- UI Design
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Brain Attack Virtual Conference
The Brain Attack (Stroke) Virtual Conference, part of the National Medical Practices Knowledge Banks project (funded by the National Institute of Standards and Technology) was an on-line, intelligent multimedia desk reference (including text, audio, narrated surgery video, relevant medical images and virtual reality simulations) for medical specialties (initially neurosurgery). Users include medical professionals and students.
The project was conducted by a consortium comprising NIST, NCR, AT&T, Allegheny-Singer Research Institute, Allegheny General Hospital, Allegheny University of Health Sciences, Carnegie-Mellon University and Clark-Atlanta University. The planned system included support tools and services that facilitated the capture, organization, access to, and use of expert experience and knowledge. These tools and services included computer-supported conferencing, “synthetic interviews” with experts, illustrative cases and patient management plans, on-line references, medical procedures video and case data.
On this huge project involving many teams, Don Rickert played a key leadership role in conducting needs finding (ethnographic field study), participatory design (scenario-based design), formal task/scenario representation, user interface design and usability evaluations.
For more information...
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