Pragmatic Quality Scales (roughly equivalent to Usability)
- Technical – Human
- Complicated – Simple
- Impractical – Practical
- Cumbersome – Direct
- Unpredictable – Predictable
- Confusing – Clear
- Unruly – Manageable
Hedonic Quality – Identification Scales
- Isolating – Integrating
- Amateurish – Professional
- Gaudy – Classy
- Cheap – Valuable
- Non-Inclusive – Inclusive
- Takes me distant from people – Brings me closer to people
Hedonic Quality – Stimulation Scale
- Typical – Original
- Standard – Creative
- Cautious – Courageous
- Conservative – Innovative
- Lame – Exciting
- Easy – Challenging
- Commonplace – New Commonplace – New
Overall Appeal Scales
- Ugly – Beautiful
- Bad – Good
Hassenzahl, M. (2000). Hedonic and Ergonomic Quality Aspects Determine a Software’s Appeal. Presented at ACM CHI conference, April 2000.
Hassenzahl, M. (2004). The Interplay of Beauty, Goodness and Usability in Interactive Products. Human-Computer Interaction, Vol. 19, pp. 319- 349.