Don Rickert Research and Design is often engaged by companies to provide DESIGN RESEARCH services, such as Qualitative & Quantitative Research (Usability evaluation, Customer and Market Research, Observational Methods, Depth Interviewing, etc.), including statistical analysis of quantitative metrics, such as customer satisfaction, consumer preference and quality assurance data.
Design Research is known by many names, including "User Research", "Usability Evaluation", "Front-End Research", "Customer Research", "User Interface Research" and "Consumer Research", to name a few. These names are essentially synonyms.
The links below take you to a wealth of detailed information related to Don Rickert Research and Design expertise in Management Consulting focused on the areas of New Product Design (NPD), User Experience (UX) and Human Factors/Ergonomics.
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- Services and Methods
- Usability Evaluation
- Brainstorming, Ideation and Mind-Mapping
- Design Research
- Ethnography
- Depth Interviews
- Personas and Scenarios
- Naming and Terminology Studies (see also Card-Sorting and Categorization Research)
- Prototyping
- Patterns for UX Design
