All of the following groups, in varying degrees, are essentially closed to “outsiders”. Dr. Don Rickert has the innate skill, which he has cultivated in his professional life, to gain trust and access to the following and other groups in order to learn more about their unmet needs, their desires and what is appealing to them at an emotional level. Don has done everything from sanctioned drag racing, to learning to row (and joining a team) to spending days on end in neurosurgery operating rooms.
Clients that commissioned Ethnography studies involving the groups listed include:
- Telecommunications
& Information Technology company
- NIST
(National Institute of Standards & Technology)
- Sporting
equipment manufacturer
- Musical
Instrument company
- New Product
Development (NPD) Firm
- US Air Force
- A major US Grocery chain
- Electric
Power Research Institute
- Enterprise
Software company
- CRM Software
company
- Enterprise
Software company
- Telecommunications
company
- Several
Large Financial Services Providers
Medical
- Medical Students
- Medical School Faculty
- Neurosurgeons
- Radiologists
- Hospital Information Technology Managers and Staff
Music
- Youth Prodigy Musicians (likely to earn scholarships to top music schools such as Berklee, Julliard and Peabody) and their parents
- “A-List” Professional Musicians (i.e. recording artists)
- Top “Old Time” and Bluegrass Musicians (Fiddlers in particular)
- Contra and Square Dancers
- Cajun Music and Traditional Dance Enthusiasts
Graphic Arts
- The “Folk” and “Outsider” Art culture (gallery owners as well as Artists)
Active & Extreme Sports
- Competitive Rowers
- Rock Climbers
- Martial Arts (Mixed Martial Arts, Judo, Tai Kick-Boxing, etc.)
- High-performance large boats
- Sailing Enthusiasts
Historic Re-enactment Hobbyists
- Civil War Re-enactors
- Scottish Highlander Military Re-enactors
- Colonial Period Re-enactors
Automotive Culture
- Amateur Drag Racing
Financial Services (Banks)
- Bank Senior Managers
- Bank Tellers
- Bankers
- Bank Call Center Staff Members
- Customer Service Representatives
Telecommunications/Cable TV
- Cable TV/Broadband Installers
Miscellaneous
- Day Care Center Managers and Staff
- Cleaning Business Owners
- Niche Craft Business Owners
