Don Rickert Design

Don Rickert's Current Resume and Supplemental Background Documents (UPDATE)

Professional Resume:

The following is the current "short" Curriculum Vitae (CV) for Donald Rickert, Ph.D., IDSA. "Short" means that it does not contain Don's bibliography and certain other appendices, which are available upon request.

• Download Don_rickert_resume_short_4-22-13 (PDF)
  

• Link to Professional Recommendations (downloadable PDF available)

 

Patent Litigation Expert Witness Experience:

Documents Related to Dr. Don Rickert's Patent Litigation Expert Witness Credentials

Designated EliteXpert by IMS ExpertServices

• Professional Recommendations, including Expert Witness Work (online profile and downloadable PDF)
• Patent Litigation Expert Experience Summary (online summary and downloadable PDF) 
• Product Design & User Interface Design (online profile and downloadable PDF)
• Musical Instrument Design (online profile and downloadable PDF)

 

Additional Resources Related to Don Rickert's Product Design, Design Research and Management Consulting

The following documents relate more to Product Design, Management Consulting and Design Research consulting rather than Patent Litigation Expert Witness Services specifically.

• Download Don Rickert Design Ethnography Examples (PDF)
  
• Download A Model for New Product Development by Don Rickert (PDF)
• Download Examples of specific physical device experience table (PDF)
• Download Examples of specific interactive systems and enterprise software (PDF)

Don Rickert Research and Design Products and Online Retail

If you are interested specifically in Don Rickert Research and Design's work related to cutting edge muscial instruments, video and audio production, furniture and other fascinating "niche" products, please visit Adventurous Muse (www.AdventurousMuse.com). From that site, you can link to our various online retail stores (www.AdventurousMuseStore.com; www.AdventureandWhimsy.com; www.JonWhiddon.com)

Allergan Dermatology Division Specialized Marketing Web site

www.tazorac.com/

Website focused on “marketing” a new acne medication (TAZORAC)

Advisory/educational consultation to the primary consultants (another firm) on how to conduct a high-quality Usability/UX evaluation to yield useful design insights

HMV Online Retail

www.hmv.com/

The U.K.-based HMV (stands for His Master's Voice) is one of the world's largest retailers of Video and audio media (i.e. DVDs and CDs)

Online Retail Website Re-Do

• User Experience guidance and education
• Field Usability Testing (actual users)
• Usability Review
• Information Architecture (complete site revision)

To learn more about about Don Rickert's work with HMV...

HMV.com

State Farm (Auto Insurance Division) Insurance

www.statefarm.com/

State Farm Auto Insurance Rate Quote Website Revision. Dr. Rickert and associates consulted extensively on the usability, usefulness and appeal on State Farm's Auto Rate Quote website.

• User Experience consulting
• Usability Testing
• Design Research and guidance to Designers

WalMart Online Retail: Walmart.com

www.walmart.com/

• User Experience guidance and education
• Field Usability Testing (actual users)
• Lab Usability Testing (actual users)

To learn more about Don Rickert's work with Walmart on its online retail...

Walmart.com

NCR ATMs

www.ncr.com

New  “Portable” (less than 2 tons) ATM to Compete with Diebold’s “Portable” ATM

• Usability and Ergonomics Research Design (100 research subjects)
• Maintain good relations with NCR Design Team in Dundee, Scotland
• Project Management and Logistics
• Obtaining working ATMs from both vendors (had to purchase Diebold through “gray market”)
• Advanced Statistical Analysis

To learn more about Don Rickert's work on NCR ATMs...

NCR Retail Self Checkout Terminals

www.ncr.com

New line of Self-Checkout Terminals (now fairly universal in many retail establishments)

• Usability and Ergonomics Research Design
• Usability Review
• Advanced Statistical Analysis

To learn more about Don Rickert's work on NCR Self-Checkout terminals...

NCR Retail Checkout Job Aid for Cashiers

www.ncr.com

APRICOTS, a produce identification reference system for grocery store cashiers. The goal is to save grocery chains the millions of dollars that are lost every year by mis-identification of produce at checkout time.

• Usability Testing and Evaluation
• Depth Interviews
• Observational Research (Ethnography)

For more information on Dr. Rickert's work on APRICOTS...

APRICOTS: System to Teach Cashiers How to Correctly Identify Produce Items by Name

Pfizer Animal Health Division Specialized Marketing Web sites

Veterinary Pharmaceuticals Site

In-development versions of Prototype websites related to Rimadyl, a Pfizer canine arthritis drug.

1. Rimadyl.com: education of Veterinarians and consumers
2. Rimadog.com: an attempt to build an interactive online community of pet owners

Usability and appeal evaluations of two prototype web sites, now part of the main Pfizer Animal Health website.

• Usability Evaluation
• Aesthetic Quality Evaluation

For more information...

Rimadyl.com and Rimadog.com

ThoughtMill (Now part of American Systems Corporation)

www.americansystems.com

Primarily Corporate Information Technology Related Consulting

1. Thoughtmill’s public-facing corporate website AND
2. Website of the American Systems Corporation, who had just acquired Thoughtmill

Work included:

• Usability Evaluation
• Terminology Study
• Appeal Study

Deliverables were proprietary

American Systems Corporation public-facing website

www.americansystems.com

Dr. Rickert and associates assisted American Systems Corporation, a consulting firm engaged in National Security (i.e. Defense) and related work of a classified nature, on the usability, usefulness and appeal of its public corporate website. Targeted users are actually U.S. Government procurement officers

• Competitive Landscape Evaluation (evaluation of about a dozen other company websites)
• Usability Evaluation
• Terminology Study
• Appeal Study

For more information...

American Systems Corporation

Enterprise Software Systems

As Director of Consumer Insight and Human Factors at S1 Corportation, Don Rickert's job was to drive product strategy and organizational decisions through clear communication of customer insights derived from secondary and primary consumer research, including surveys, focus groups, usability testing and interviews, combined with rigorous real world observation of real people doing real things (sometimes called “consumer ethnography”). Some of the large software systems that Don and his team have helped to invent are listed below.

• S1 Personal Banking
• S1 Business Banking
• S1 Corporate Banking
• S1 CRM
• S1 Full-Service Banking Solutions (S1 Enterprise Teller, S1 Sales and Service Platform, S1 Banking Call Center)

For more information on this long story...

Online Reference Systems (various domains)

Dr. Rickert has been involved in a large number of Online Reference Systems and Interactive Job Aids. He created some of the earliest hypertext references, many years before the existence of the Internet or the World Wide Web. To see the particulars on some of these older projects, as well as more recent web-based systems, see...

Online Reference Products

TrustMark Bank CRM and Related

www.trustmark.com/

CRM and Bank Branch Teller Systems Prototypes

• Depth Interviews
• Observational Research (Ethnography)
• Usability Testing
• Information Architecture
• UI Design

M and T Bank CRM (Customer Relationship Management) and Related

www.mantbank.com/

CRM and Bank Branch Teller Systems Prototypes

• Depth Interviews
• Observational Research (Ethnography)
• Usability Testing
• Information Architecture
• UI Design

Check Processing System for Large Financial Institutions

Bank of America (under contract to GoldLeaf)

www.goldleaf.com/

www.bankofamerica.com/

New Check processing and imaging “backroom” system, cross-continental work coordination/communication system

Interface with physical check sorting equipment

Note: Long-term consulting engagement

• Depth Interviews
• Observational Research (Ethnography)
• Usability Evaluation
• Information Architecture
• UI Design

For more information...

S1 Corporation Enterprise Teller

http://www.sone.com/

New Bank Teller System by S1 Corporation--Customer Service for Bank Branch Tellers

• Depth Interviews
• Observational Research (Ethnography)
• Usability Evaluation
• Usability Testing
• Terminology Studies
• Attractive Quality Studies
• Information Architecture
• UI Design

For more information on Enterprise Teller...

Also, see the presentation below, which has some usability testing video of an Enterprise Teller prototype.

State Farm Bank Online Banking

www.statefarm.com  (Choose State Farm Bank)

Over a period of about 7 years, collaborated with numerous State Farm teams to create the current State Farm Online Banking system

• Card-sort/naming/navigation studies (including the complex statistical analysis)
• Usability Testing (lab-based)
• Usability Testing (in the field)
• Depth interviews (50+)
• Ethnography
• Visual Design
• Standards and Guidelines
• Information Architecture

For more information, including a demo...

State Farm Bank

SunTrust Bank Online Banking for Small Businesses

www.suntrust.com

Evaluated the degree to which the current system was meeting the needs of SunTrust’s small business users.

• Ethnography (small business owners)
• Depth Interviews
• Usability Review
• Usability Testing
• Terminology Study
• Attractive Quality Evaluation
• Information Architecture
• UI Design

For more information...

SunTrust Small Business Banking

Regions Bank Online Banking

www.regions.com

Customization of Personal Online Banking

• Usability Review
• Standards and Guidelines

For more details on this project...

 

 

 

 

 

M and T Bank Online Banking

www.mantbank.com

Evaluation of an online banking prototype

• Depth Interviews
• Observational Research (Ethnography)
• Usability Testing
• Information Architecture
• UI Design

For more information...

M&T Bank (with short Usability Testing clip)

TrustMark Bank Online Bill Payment

www.trustmark.com

Evaluated the bill payment aspect of an online banking prototype

• Depth Interviews
• Observational Research (Ethnography)
• Usability Testing
• Information Architecture
• UI Design

For more information and a demo...

Trustmark Bank

Eggs Overnight

www.eggsovernight.com

 

New system to interface with the major shipping firms to complement a proprietary physical container technology and logistics systems for high-value fragile items

• Depth Interviews
• Observational Research (Ethnography)
• Usability Evaluation
• Information Architecture
• UI Design

Usability Testing Clip of Small Business Online Banking

Brain Attack Virtual Conference

The Brain Attack (Stroke) Virtual Conference, part of the National Medical Practices Knowledge Banks project (funded by the National Institute of Standards and Technology) was an on-line, intelligent multimedia desk reference (including text, audio, narrated surgery video, relevant medical images and virtual reality simulations) for medical specialties (initially neurosurgery). Users include medical professionals and students.

The project was conducted by a consortium comprising NIST, NCR, AT&T, Allegheny-Singer Research Institute, Allegheny General Hospital, Allegheny University of Health Sciences, Carnegie-Mellon University and Clark-Atlanta University. The planned system included support tools and services that facilitated the capture, organization, access to, and use of expert experience and knowledge. These tools and services included computer-supported conferencing, “synthetic interviews” with experts, illustrative cases and patient management plans, on-line references, medical procedures video and case data.

On this huge project involving many teams, Don Rickert played a key leadership role in conducting needs finding (ethnographic field study), participatory design (scenario-based design), formal task/scenario representation, user interface design and usability evaluations.

For more information...

The Brain Attack Virtual Conference

Bell Atlantic’s (now Verizon) Interactive Television (ITV)

Prior to the advent of the World-Web Web, the Internet was viewed simply as a system for research collaboration. It was definitely not an entertainment medium for consumers. Interactive TV was the dream of many organizations, especially telephone companies, as a way to put to use what was then a new and revolutionary DSL technology. The Bell Atlantic Stargazer ITV/VOD market trial went live in May of 1995. It was first video-on-demand service designed for commercial deployment.
Many of the user experience (UX), usability and ergonomics (relating the the set-top boxes and remote controls) principles discovered are now expected basic features of contemporary digital cable. This is particularly true of the the interactive programming guides that digital cable and satellite TV users have become accustomed to.

Dr. Don Rickert led all consumer research related to ITV and remote control devices (ethnography and other field studies, focus groups, surveys, usability testing)—Defined the total customer experience for Bell Atlantic’s Stargazer Interactive Television service, including—

• Packaging and the consumer “out-of-the-box” experience
• User interface design
• Design, evaluation and manufacture of remote control devices
• Training procedures for cable installers and Customer Support
• Collateral materials (e.g. “quick guides”) for consumers

For more information...

Bell Atlantic's Stargazer Interactive TV / Video-on-Demand

Remote Control Devices for Interactive TV