Don Rickert Design

Ethnography Basics (Online Presentation)

Depth Interviewing Narrated Slideshow (Online Presentation)

Illustration with narration of a Depth Interview. This video is a series of photos taken of a Participant (brown hair) who is showing the Researcher (red hair) how she transfers pictures from her telephone to her computer. This particular artifact review is interesting because there were lots of work-arounds the Subject had to invent to compensate for bad user interfaces on the phone as well as the computer.

Online Card-Sorting Demonstration (Online Presentation)

Visual Preference Assessment Example (Online Presentation)

Brainstorming and Mind Maps in Product Development (Online Presentation)

Personas and Scenarios in Product Development (Online Presentation)

Appeal Study Example (Online Presentation)

S1 Corporation Enterprise Teller

http://www.sone.com/

New Bank Teller System by S1 Corporation--Customer Service for Bank Branch Tellers

• Depth Interviews
• Observational Research (Ethnography)
• Usability Evaluation
• Usability Testing
• Terminology Studies
• Attractive Quality Studies
• Information Architecture
• UI Design

For more information on Enterprise Teller...

Also, see the presentation below, which has some usability testing video of an Enterprise Teller prototype.

Usability Testing Clip of Small Business Online Banking

Downloads from Ethnography in the Fuzzy Front End of Product Development

For those who attended Jay Heisler's (of UPS) and Don Rickert's (of Wiederholt & Rickert Partners, LLC) presentation on Ethnography in the Fuzzy Front-End of Product Development, thank you--you were a wonderful audience. We have broken the PowerPoint into four parts for download, as the presentation is quite large.

If you have any questions or problems with downloading, please do not hesitate to call Don Rickert at 404-713-3750 or email him at drickert@bellsouth.net.

• Download Main Presentation (PowerPoint)
• Download Examples of Traditional Techniques images (linked PowerPoint)
• Download Observations in a Mega-Store images (linked PowerPoint)

• Download What Does Ethnography Look Like? images (linked PowerPoint)

Acrobat Version of Ethnography in the Fuzzy Front End of Product Development

A number of attendees at the recent American Marketing Association presentation by Jay Heisler (UPS) and Don Rickert (Wiederholt & Rickert Partners) and colleagues have requested an easily printable version of the presentation. Here it is (a zipped Acrobat file):

Download Ethnography in the Fuzzy Front-end of New Product Development print version 5-22-06 (zipped)