Illustration with narration of a Depth Interview. This video is a series of photos taken of a Participant (brown hair) who is showing the Researcher (red hair) how she transfers pictures from her telephone to her computer. This particular artifact review is interesting because there were lots of work-arounds the Subject had to invent to compensate for bad user interfaces on the phone as well as the computer.
For those who attended Jay Heisler's (of UPS) and Don Rickert's (of Wiederholt & Rickert Partners, LLC) presentation on Ethnography in the Fuzzy Front-End of Product Development, thank you--you were a wonderful audience. We have broken the PowerPoint into four parts for download, as the presentation is quite large.
If you have any questions or problems with downloading, please do not hesitate to call Don Rickert at 404-713-3750 or email him at firstname.lastname@example.org.
A number of attendees at the recent American Marketing Association presentation by Jay Heisler (UPS) and Don Rickert (Wiederholt & Rickert Partners) and colleagues have requested an easily printable version of the presentation. Here it is (a zipped Acrobat file):