Don Rickert Design

Ethnography Examples: Don Rickert Research & Design

The document, which you may download, describes a number of ethnographic studies (WITH THE IMPORTANT DESIGN INSIGHTS) conducted by Don Rickert Research & Design or in which we participated significantly.

Download Don Rickert Research & Design Ethnography Examples with Design Insights

Don Rickert's Resume

Download Dr. Don Rickert's Current Resume (MS Word)

Download Resume (Adobe PDF)

Downloads from Ethnography in the Fuzzy Front End of Product Development

For those who attended Jay Heisler's (of UPS) and Don Rickert's (of Wiederholt & Rickert Partners, LLC) presentation on Ethnography in the Fuzzy Front-End of Product Development, thank you--you were a wonderful audience. We have broken the PowerPoint into four parts for download, as the presentation is quite large.

If you have any questions or problems with downloading, please do not hesitate to call Don Rickert at 404-713-3750 or email him at drickert@bellsouth.net.

• Download Main Presentation (PowerPoint)
• Download Examples of Traditional Techniques images (linked PowerPoint)
• Download Observations in a Mega-Store images (linked PowerPoint)

• Download What Does Ethnography Look Like? images (linked PowerPoint)

Acrobat Version of Ethnography in the Fuzzy Front End of Product Development

A number of attendees at the recent American Marketing Association presentation by Jay Heisler (UPS) and Don Rickert (Wiederholt & Rickert Partners) and colleagues have requested an easily printable version of the presentation. Here it is (a zipped Acrobat file):

Download Ethnography in the Fuzzy Front-end of New Product Development print version 5-22-06 (zipped)