Don Rickert Design

Industry by Product Matrix for Don Rickert Research and Design

Download Industry by Product Matrix (the matrix below in PDF document form)

Download a table containing specific project summaries and links to details on each project 10-7-10 (PDF)

	Customer-Facing Websites					Internal Interactive Systems for Customer-Facing Jobs		“Back Room” Operations	Physical Devices
Industry	Online Shopping	Marketing / Educational	Other Sales (e.g. insurance rate quotes)	Corporate Website	Online Banking	Customer Relationship Support	Job Aid	Interactive	Retail Checkout, ATMs, Remote Control Devices, Set-top Boxes
Retail	X			X		X	X		X
Insurance		X	X	X	X	X
eCommerce				X			X		X
Pharmaceutical		X		X
Consulting		X		X
Defense		X		X
Software		X		X	X	X		X	X
Financial				X	X	X	X	X
Shipping/Supply Chain/Logistics						X	X	X
Medical		X					X
Interactive TV			X	X					X

 

Note: “Retail” and “eCommerce”, while related, have distinct meanings here. Retail refers to organizations that sell goods. eCommerce refers to organizations that produce systems and equipment to support the Retail as well as the Banking industries.

Don Rickert's Current Resume and Supplemental Documents

Download Don Rickert Resume 10-10-10 short (PDF)

Download Industry by Product Matrix (PDF)

Download Don Rickert Resume Addendum 10-7-10 (PDF) Details of Industry by Product Matrix

Download A Model for New Product Development by Don Rickert (PDF)

Ethnography Examples: Don Rickert Research & Design

The document, which you may download, describes a number of ethnographic studies (WITH THE IMPORTANT DESIGN INSIGHTS) conducted by Don Rickert Research & Design or in which we participated significantly.

Download Don Rickert Research & Design Ethnography Examples with Design Insights

Downloads from Ethnography in the Fuzzy Front End of Product Development

For those who attended Jay Heisler's (of UPS) and Don Rickert's (of Wiederholt & Rickert Partners, LLC) presentation on Ethnography in the Fuzzy Front-End of Product Development, thank you--you were a wonderful audience. We have broken the PowerPoint into four parts for download, as the presentation is quite large.

If you have any questions or problems with downloading, please do not hesitate to call Don Rickert at 404-713-3750 or email him at drickert@bellsouth.net.

• Download Main Presentation (PowerPoint)
• Download Examples of Traditional Techniques images (linked PowerPoint)
• Download Observations in a Mega-Store images (linked PowerPoint)

• Download What Does Ethnography Look Like? images (linked PowerPoint)

Acrobat Version of Ethnography in the Fuzzy Front End of Product Development

A number of attendees at the recent American Marketing Association presentation by Jay Heisler (UPS) and Don Rickert (Wiederholt & Rickert Partners) and colleagues have requested an easily printable version of the presentation. Here it is (a zipped Acrobat file):

Download Ethnography in the Fuzzy Front-end of New Product Development print version 5-22-06 (zipped)