Don Rickert Design

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Don Rickert's Summary Bio

I have over 20 years' experience as an expert and senior manager of the "people side" of invention, consumer products and technology, including positions with NCR, Bell-Atlantic, the George Washington University and S1 Corporation.

I earned a B.A. degree in Psychology from Loyola College, an M.S. degree in Planning & Policy Management from the Johns Hopkins University and a Ph.D. in Information & Decision Systems/Human Factors from the George Washington University, School of Business & Public Management. My doctoral dissertation was one of the first to address consumer psychology and Industrial Design issues related to Interactive Television (iTV). I am a full Professional Member of the Industrial Designers Society of America (IDSA) and serve as Director of Academic Affairs for the Atlanta Chapter of the PDMA. I am also a member of the Faculty of the Dept. of Industrial Design at Georgia Tech and am a master craftsman/inventor.

Memberships & Affiliations:

  • Guild of American Luthiers (note: a Luthier is one who designs, makes or repairs stringed musical instruments, such as violins or guitars)
  • Lecturer, the Georgia Institute of Technology, Dept. of Industrial Design
  • PDMA (Product Development & Management Association), Atlanta Chapter Executive Board, Director of Academic Affairs
  • Adjunct Faculty Member and Advisory Board member, Faulkner University Dept. of Computer Science, Informatics Program
  • IDSA (Industrial Designers Society of America): Professional Member
  • American Marketing Association (AMA)
    • AMA-Atlanta
      • Market Research Special Interest Group
  • Association for Computing Machinery (ACM)
    • SIGCHI (ACM special interest group for Computer-Human Interaction
    • SIGCAS (ACM special interest group for Computers & Society
    • CHI-Atlanta, the Atlanta Chapter of ACM SIGCHI
  • Marketing Research Association (MRA)
  • Interactive Market Research Association (IMRO)
  • Association for Consumer Research (ACR)

Specific Skills include:

  • Acoustic theory and musical instrument design and construction
  • Small boat design principles and construction
  • Materials Science
  • Human Factors and Ergonomics
  • Qualitative and Quantitative Consumer Research
  • NPD (New Product Development)
  • Ethnography
  • Advanced Data Analysis (of Consumer Research)
  • Strong ability to identify and summarize research findings as they relate to business goals and Corporate Communications (PR) needs−understanding of the inter−relationship between consumer research and overall business practices, goals and objectives
  • Extensive knowledge of consumer psychology and behavior Excellent management, communication, persuasion, problem solving, leadership, verbal, presentation and organizational skills

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Resource Articles

  • See the categories below
    There is a large body of background information related to various aspects of our business in articles and posts grouped in these categories.

Archives

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  • May 2008

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