Wiederholt & Rickert Partners, LLC, doing business primarily as Don Rickert Research & Design™, is a Design Research, Consumer Insights, UX (User Experience) and NPD (New Product Development) firm whose focus is Useful, Usable and Appealing products; including interactive and transactional systems, as well as goods and services.
Don Rickert Research & Design™ provides PRACTICAL consulting focused on critical New Product Development (NPD) services to companies that want to create a successful new product (or fix a flawed or outmoded existing product). These critical services include:
- Process Refinement and Project Management
- Design Research and UI Design
- Product Concept Development and Prototyping
- Market Research and Consumer Insights Research (quantitative/statistical as well as qualitative, including ethnography)
- UX (User Experience)
- Human Factors, Ergonomics and Usability
Significant Track Record in the Following Industries: (Link to Industry x Product Type Tables)
- Retail
- Insurance
- eCommerce
- Pharmaceutical
- Consulting (e.g. work on consulting firms' public websites)
- National Security
- Software
- Finance and Banking
- Shipping-Supply Chain-Logistics
- Medical
- Interactive TV
- Music, Musical Instruments and Media
- Fine Art
Extensive Expertise with the Following Types of Products: (Link to Industry x Product Type Tables)
- Online References (various domains)
- Customer-Facing Websites
- Online Shopping
- Marketing / Educational
- Other Sales (e.g. insurance rate quotes)
- Corporate Websites
- Online Banking
- Internal Interactive Systems for Customer-Facing Jobs
- Customer Relationship Support
- Job Aids (e.g. Training)
- “Back Room” Operations
- e.g. Interactive support systems (usually transactional in nature) used by employees with NON-customer-facing jobs...often interface with physical devices such as check-sorting equipment in bank processing centers
- Television UI
- Physical Devices
- Retail Checkout Terminals
- ATMs
- Remote Control Devices
- Set-top Boxes
- Musical Instruments
Key differentiators from similar firms:
- Deep experience in helping other companies develop or modify their existing Product Development Process (typically some variation of the Rational Unified Process or RUP)
- Experience and know-how in improving interactive (e.g. web-based) and transactional (e.g. things like financial and supply-chain systems) systems as well as physical products (i.e. things that people buy and use)
- True expertise in BOTH quantitative methods (e.g. statistical modeling, conjoint analysis, cluster analysis, etc.) AND qualitative methods such as ethnography and depth-interviewing, which are often done together.
- A well-developed process for providing our clients with ACTIONABLE INSIGHTS; in other words, discoveries and insights from real people that focus and drive product development.
