We are a Design Research, Consumer Insights, UX (User Experience) and NPD (New Product Development) Firm...sometimes our type of company is called a "full-service Industrial Design" firm.
See our Portfolio of mostly Interactive and Transactional Systems, as well as the other Portfolios using the links on the left of the screen...Interactive and Transactional Systems are a VERY small part of the product universe!
Contact: drickert@bellsouth.net; 
(404) 713-3750
Don Rickert Research & Design is a division, often called a "DBA" (doing business as...) of Wiederholt & Rickert Partners, LLC. Don Rickert Research & Design helps other companies to create successful goods and services.
We are a Research and Design firm that provides New Product Development (NPD) services to companies that want to create a successful new product (or fix a flawed or outmoded existing product).
Much of our work is in the basic areas of interactive media (e.g. websites) and online transactional systems, such as those used in the financial services and supply chain industries. We do, however, often assist in the development of physical products. We also invent, design and develop our own products.
Often beginning with Ethnography (observing and interviewing people on their own turf), we identify what is missing in your customers' lives—opportunities for you to fill critical gaps between what is and what could be…if you only knew. But we don't stop there—we work with your teams to transform those previously hidden opportunities into breakthrough products. Download Don Rickert Research & Design Ethnography Examples with Design Insights
Much of our work is in the realm of USER EXPERIENCE (UX), with an emphasis on usefulness, usability and appeal (desirability), the three main components of VALUE to customers. Drawing from our extensive experience with interactive products as well as physical goods, we carry out the appropriate QUANTITATIVE, QUALITATIVE and HYBRID (a mix of quantitative and qualitative research, such as usability evaluation...we are one of the rare firms with expert skill in advanced quantitative methods as well as qualitative approaches) consumer research services. Then, we integrate the discoveries from the various approaches into ACTIONABLE INSIGHTS that you can use.
Some of the methods we employ are:
- usability evaluation (more...)
- card-sorting studies and analysis (called Cluster Analysis) to determine optimal terminology (e.g. names for buttons and controls, etc.) (more...)
- observing real people doing real things with current versions of YOUR product and competitors' products (ethnography, depth interviewing, etc.) (more...)
- prototyping, model building (more...)
- interviewing (structured as well as Depth Interviewing)
- questionnaire design, implementation and analysis
- and all the rest... (see Methods & Technical Expertise)
Our work boils down to discovering what you really need to know to win with a groundbreaking product, just as we have helped a number of other companies to create successful goods and services.
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