Design Research has been used to designate a number of activities, including the study of the designers and the design process itself. We use the phrase 'design research' in a more practical way.
When we say 'design research' we mean the application of behavioral and social science research approaches to inspire the design of the best products possible.
We use the best of Marketing/Consumer Research, Human Factors, Ethnography, Usability Testing and Engineering methods to uncover insights needed to develop great products that people value enough to buy at a price that makes a fair profit.
