Discovery
Goals of Discovery
1. Looking for the gaps between current products and what
people really need and/or want
2. Exposing the ‘work-arounds’ and pain points with
existing products
Methods Used in Discovery
1. Observation of Real people in the real world doing what they really do! (i.e. Ethnography)
2. Trend Analysis
3. Popular Literature Review
Deliverables of Discovery
- Clear description of a Product Opportunity
- Initial Persona & Scenarios
What is a Product Opportunity?
- A gap between current products and people’s needs and/or desires.
- Described in terms of the experience of using the product rather than a traditional set of product requirements
What is a Persona Profile?
- A description that embodies the important characteristics of potential users or stakeholders
What is a Scenario?
- A story intended to illustrate one or more Persona performing an activity
- Usually illustrates how deficiencies in a currently available products make the activity more difficult and/or less fun than it ought to be
- Captures the ‘work-arounds’ that people invent to achieve their goals with existing tools available to them
