A number of attendees at the recent American Marketing Association presentation by Jay Heisler (UPS) and Don Rickert (Wiederholt & Rickert Partners) and colleagues have requested an easily printable version of the presentation. Here it is (a zipped Acrobat file):
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« Don Rickert Research & Design Partners with a Major Product Development Services Firm | Main | Downloads from Ethnography in the Fuzzy Front End of Product Development »
June 01, 2008
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